Tin Drum started the Digital Seasons events in 2007, designed around the needs of journalists as much as the companies that try to attract their attention. It has grown to a twice-yearly event that attracts over 100 journalists with an interest in consumer technology and gadgets. the audience ranges from the Wall Street Journal and The Guardian right across to Bella and Bizarre, and everything in between. It has become a highlight in many journalists calendars not just for the technology shown, but as a place to network with their peers.

The event is run as a partnership with IDG Events, bringing their expertise in event sales and management to support the network of journalists invited by Tin Drum.