David benefits from a lifetime of working with technology, a decade of tech journalism, an MBA and a network of contacts that those activities have generated. He aims to know his products at least as well as the product managers, so that he can field technical questions from journalists without having to get back to them later.
David has built Tin Drum into the type of agency he wished existed when he was editing Macworld magazine. Before getting involved in PR strategy David demands industry knowledge, product knowledge and a good understanding of the challenges facing editors. Only then can Tin Drum provide the level of service it has become known for.
With twenty years experience in the technology sectors, Gary has led accounts within integrated, full-service agencies working with global brands like Intel and Microsoft to planning and buying media for companies from Fujitsu Siemens to local challenger brands like Hi-Grade Computers and Elonex.
Gary has a thorough understanding of how to develop and articulate brand messaging in the UK from conception to consumption. He has also had success of supporting vendors build out their channel and retail sales and marketing programmes. In a previous life, and equally as enjoyable, Gary held senior sales roles at Dennis Publishing and IDG Communications working with great colleagues and clients along the way.
After completing a degree and two internships within online marketing, John followed his passion for technology in to PR. Working at a mixed B2C and B2B technology agency John worked on international technology brands such as Crucial, Lexar and Steria gaining coverage for clients in trade, consumer and national press. After having seen both the B2C and B2B technology world, John joined Tin Drum to focus solely on consumer electronics.
After graduating from university with a Master degree in Communication, Penny quickly got her feet in the Public Relations world of architecture and charity(Engage Africa Foundation). It wasn’t long before she decided to take it to the next level and work for Tin Drum. Her previous experience in business development and events management (Olympics 2013) give her a better understanding of the PR industry. “I love the challenge of communicating thoughts. I’ve always had an interest in media and liked and understood the importance of the idea of building and maintaining positive relationships with the public for an organisation or a company.”