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CASE STUDY

MOPHIE

mophiE SUMMER FESTIVAL CAMPAIGN

California based mophie is an award-winning designer and inventor of the battery case. A case for mobile phones, that incorporates a battery backup so you never run out of juice.

OBJECTIVE - Being a technology company at its core mophie always got good coverage in tech media. So the objective was to drive awareness outside of the technology press and make a splash in to consumer lifestyle publications.

THE CHALLENGE - Trying to get a technology accessory in to lifestyle press can be a challenge. Some lifestyle media outlets have a ‘no tech’ attitude, the challenge for Tin Drum was to position mophie as a lifestyle accessory as oppose to a tech accessory.

THE METHOD - Ahead of the UK’s summer festival starting, Tin Drum set about making mophie the must have festival accessory.

The mophie juice packs provide the solution to a common problem at festivals; flagging battery life on phones. But few people were aware of the mophie solution to the problem.

Tin Drum set about compiling an essential festival survival kit, featuring everything that could be used to power you through a weekend from hang-over pills, to sun cream and of course a mophie juice pack.

The mophie team at Tin Drum then targeted relevant lifestyle media journalists sending them the mophie festival survival kit. The team then followed up with the targets explaining the benefits that mophie can bring to everybody’s festival experience.

RESULTS - The campaign resulted in a total of 17 pieces of national lifestyle Tier 1 coverage, including; The Independent, MSN, Heat and Cosmopolitan.
The campaign ended with a total reach of 6.95 million.

COVERAGE APPEARED IN:

GRAZIA

You don’t want to be worrying about battery life when you’re meant to be enjoying the Rolling Stones. For charging on the go right now, the Mophie Juice Pack Powerstation Duo is a great, pocket-sized alternative.


COSMOPOLITAN

This high-output battery will charge your devices quickly and without the need for a power source. Easy peasy


HEAT

Worried about losing your mates? Invest in this clever gadget and double your phone’s battery life.


GLAMOUR

With a severe lack of plug sockets and thousands of people, if your phone dies then you could end up on your own for quite some time. Don’t panic, Mophie Juice Pack is the perfect solution   


THE INDEPENDENT

Another must-have for festival-going smartphones.


THE EVENING STANDARD

A “juice pack”  phone case that clips on to the back of all the major smartphones and recharges them to 100 per cent is useful


sTUFF

Mophie's massive 6,000mAh Powerstation Pro packs enough juice to charge even the hungriest of smartphones at least two times over, with enough water-resistance and shock absorption to survive even the moshiest of pits


MSN TECH & GADGETS

A 6,000mAh battery pack which is splash proof, rugged and works with all smartphones and even tablets and Kindles


T3

Charges two devices simultaneously via USB, from laptops to mobiles .